So while it’s important to make the home page of your site have a clear call to action, in a sense every page on your site is a landing page. Home pages typically get 20 to 40% of incoming traffic. Every page needs a clear call to action, whether that’s signing up for the email list, reading a related blog post, or filling out a form on a landing page.Īs much as 80% of the traffic to your website may be going directly to the interior pages, not to the home page. Your call to action isn’t clear.Īt first blush, this would apply to only landing pages, but it actually does apply to home pages, blog posts and pretty any other page on your site. Pages that aren’t mobile friendly can get very high bounce rates. Usually this is referred to as making the design “responsive”, so it automatically adjusts its layout to different devices.Įven if your bounce rate is good, if your site isn’t using responsive design by now, then you need to move that up to the top of your to do list.
#RESPONSIVE LAYOUT QUICKSPROUT UPDATE#
When SEO firms start work on a site to improve its bounce rate, one of the first things they’ll do is to update the design so it looks good on mobile devices. If your page doesn’t look good or doesn’t work on the major mobile devices, you’ll see high bounce rates. Your website isn’t mobile friendly.Īs of earlier this year, half of the traffic on the Internet comes from mobile devices. Bounce rate measures whether people click or not. It makes sense navigation would have such a powerful effect on bounce rate. Basic examples of improving site design are to have the logo linked to your homepage and to have a site-wide footer with links that can bring people to major sections of your site. Creativity is great, but not when it interferes with how people expect a webpage to work. Use common website design conventions for your site’s navigation. Page load time has a powerful influence over bounce rates. Something like this is an example of a bad Analytics install: Look for radical drops or jumps in your bounce rate from one day to the next If you have an extremely high (over 90%) or extremely low (less than 10%) bounce rate, make sure your Google Analytics installation hasn’t gotten messed up somehow. This happens more often than you’d think. Google Analytics is not installed correctly. If you’re still seeing a bounce rate of more than 90% consider refining the flow of traffic to this page, or consider adjusting the site to better suit that stream of traffic. Landing pages have average bounce rates of 70 to 90%.īut can you still get the bounce rate down? We’ll address a lot of these fixes later in more detail, but for starters, make sure your page looks good on mobile devices, loads fast, and has a clear call to action.
You can see it right above in the bounce rate averages image from QuickSprout. You’ll also see this cause of high bounce rates for landing pages. This is obviously going to make people less likely to click to another page… because there is no other page.
#RESPONSIVE LAYOUT QUICKSPROUT HOW TO#
Just to make sure it is, here are the most common causes of high bounce rates and how to fix them: 1. All that really matters is that your site’s bounce rate is lower than your competitors’. You can also go to the far left navigation column, find “Behavior” > “Site Content > “All Pages” and you’ll see something like this (without the arrows, of course): Google will give you the bounce rate for each individual page pretty much anytime you see a listing of pages. You can see the bounce rate for your entire site from the Dashboard view of your analytics account. How to find out what you site’s bounce rate is All you need is a bounce rate lower than your competitors. The important thing to know, and really the only thing you need to know is that bounce rate is a relative measurement. There are other examples of how murky bounce rate can be, but I’ll spare you the SEO hairsplitting.
That visitor would be defined as a bounce. Someone could land on one of your blog posts, read it all the way through, and then click back to the search results. sessions in which the person left your site from the entrance page without interacting with the page).” That seems pretty straightforward, until you learn that your Google Analytics reports don’t precisely reflect that definition. Bounce rate also doesn’t track scrolling, which is one of the key ways people interact with a page. The Google Analytics help center defines bounce rate as “the percentage of single-page sessions (i.e. Bounce rate seems like a straightforward metric, but the moment you scratch it’s surface, things get murky.
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